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Here is what your video is missing…

In today’s fast-paced, ever-changing, App-centric world, time is often something people just don’t have, well, time for anymore. People want information fast, quick, and now. When it comes to...

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Grand Opening! Grand Closing!: How Could You Not Have Marketing in Your...

You’ve decided to start a small business and you have developed a business plan. You found a beautiful facility on a bustling Main Street in a high-income area. You’ve ordered the stationery with the...

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Congratulations to Circle of Excellence Award winner Gina Ferraro!

MediaMark Spotlight is proud to announce that CEO, Gina Ferraro won the SmartCEO magazine Circle of Excellence Award. Congratulations! The post Congratulations to Circle of Excellence Award winner Gina...

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What You Do On LinkedIn Matters

When was the last time you looked at your LinkedIn profile? If you’re not checking in on LinkedIn every day, you might be missing out on a huge opportunity to reach out to people who might be...

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On Demand Is Not Just About Television!

One of the things about being in marketing, especially digital marketing, is there are often terms that get thrown around that mean absolutely nothing to anyone else. We forget that business owners...

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When and why should I Update my logo?

Logos are powerful symbols. Successful logos like the Nike “swoosh” or McDonald’s Golden Arches are recognized all over the world and have greatly contributed to the global dominance of those...

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Who is Protecting Your Brand?

Reputation is everything.  We hear this all the time.  It is true though.  When it comes to building personal and business credibility (and as an owner it really is both) how people view us as business...

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LinkedIn; Essential For Your Business

We cannot emphasize enough the value of LinkedIn as a Professional, Social Media platform for any business, especially a “Business to Business” (a.k.a. “B2B”) company. Having a presence on social media...

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Happy Thanksgiving from MediaMark Spotlight!

We have a great deal to be thankful for this year. This has been another great year for our firm. This cannot happen without the support of our many loyal clients and business partners who continue to...

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Making Sense out of “Hashtags”

When you are using Twitter, you will often see text accompanied by the symbol “#” – what we used to refer to as a number sign has become known as the “pound” sign but also known as a “hashmark.”  In...

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How dead is cold calling?

Once upon a time, before laptops, tablets and smartphones atomized our desks, file cabinets and conference rooms, an enterprising salesperson could simply walk into a corporate office, ask for, say,...

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LinkedIn Left Out?

There are social media channels with gigantic audiences, like Facebook, Twitter and Instagram. And then there’s LinkedIn. The all-B2B channel doesn’t have the huge member numbers of the big three—far...

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The Choice of a Voice: Why Brand Consistency Matters

Yes, this has happened to you. The TV’s on, you’re sort of not paying attention, and a Target ad comes on. Or, rather, a commercial comes on with happy people looking you right in the eye while wearing...

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IS YOUR MARKETING TEAM OUT OF TOUCH?

How to tell, and what to do It’s time for the big meeting. The client waits as the marketing team, wearing suits and ties, struggles to get their PCs to properly display their 40-slide PowerPoint...

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Business Development: The Tried And True Way To Grow An Organization

Business development is a concept familiar to all types of organizations. Whether it’s an animal shelter, a law firm, or a theme park; creating a solid business development plan is essential for...

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WHY DID WE HIRE AN AD AGENCY?

By Gina Ferraro, President, MediaMark Spotlight Oh, now you’ve done it. As the head of your company’s sales department, you’ve hired an ad agency. The first impression they made was spectacular, as...

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When and why should I Update my logo?

Logos are powerful symbols. Successful logos like the Nike “swoosh” or McDonald’s Golden Arches are recognized all over the world and have greatly contributed to the global dominance of those...

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